Snow Girl and the Dark Crystal is one of the biggest films this year in China, will get a 3D release in North America beginning on Feb. 27th. The film is a action fantasy that explores the legend go Zhong Kui, a mythical Chinese warrior who is forced to conquer the realms of Heaven and Hell to save his people and the woman he loves. 3D films are considered a premium form of entertainment in China and are extremely popular.
A 3D international release of a film is rare in North America, according to a quote taken from Doris Pfardrescher in a Variety article. Doris Pfardrescher is president and CEO of Well Go USA, “sometimes there’s a movie so visually stunning that 3D will take that film experience to a higher level.” The 3D film is co-directed by Oscar-winning cinematographer Peter Pau of “Crouching Tiger Hidden Dragon” fame.