Justin Bieber: Never Say Never Launches nation-wide in theaters this coming Friday.
Paramount studios and RealD hosted a special screening of the 3D pic at 300 theaters across the country Wednesday night.
The $30 per person ticket included special Never Say Never merchandise, such as purple 3D glasses from RealD (purple is the performer’s favorite color).
The Wednesday runs sold out weeks ago. More than 60,000 tickets were issued, bringing in roughly $2 million. Only $1 million will be reported as box-office revenues. The rest will be applied to merchandising.
Paramount vice chair Rob Moore said.
“As we were putting together the release plan for this movie, we were very respectful of the relationship Justin has developed with his fans. We wanted to stay to true to that relationship, and give them a special and specific way to be the first ones to see the movie.”
Never Say Never is being released under Paramount’s Insurge banner, and will play in more than 3,000 theaters, a huge number for a documentary.
The Bieber film isn’t a strict concert documentary like Hannah Montana/Miley Cyrus, The Jonas Brothers: The 3D Concert Experience, since it also includes biographical information about Bieber’s unusual rise to stardom.
Strong positive reaction from early screenings…could be due to Bieber’s loyal fan base. We’ll report back with box office response on Monday. Hey guys… results from Monday’s B.O. The J Bieber pic took in about $29.5 million coming in second place behind the Adam Sandler-Aniston pic “Just go With It.” Pretty good for his first time out and being a docu/bio pic. 3D!