19 December 2014 by
Online tech website Phandroid reports on Oculus Rift and the new Samsung VR device ability to play 3D movies.
The two cutting edge VR 3D tech gadgets are Future Proofing their devices by allowing the user
the capability to import and watch movies in the third dimension via virtual cinema mode. For a more detail on the process click on the Phandroid or Samsung VR link belowThe past four years we saw the highs and lows of 3D cinema. Even though the technology has been around for decades, current television electronic companies and film makers fumbled with the technology. A handful of film-makers seem to understand the artistic, immersive impact 3D could have on the viewer…but many are still to conservative in their use of the technology and in my opinion are missing key moments in which to utilize the new 3D technology. Many of the recent 3D releases felt as if you were looking through a window and watching a moment in time (not bad) as opposed to really immersing the audience in the scene, example Avatar’s “Tree of Souls,” truly a magical cinema moment. Glad to still see the tech giants and filmmakers still have 3D and VR firmly planted in their sights.
Steven D. Ito
Source: Phandroid, Samsung VR
21 November 2014 by
3D VR startup company Jaunt established in 2013 was on hand to capture Sir Paul McCarthy’s final concert at San Francisco’s Candlestick Park in 3D. Jaunt has release the 3D experience
its first piece of content which can be used with Googles new APP Google Cardboard.
Quote for Jaunt co-founder Jens Christensen: “Today we have released this spectacular experience to the public. Feel as though you’re by Sir Paul’s side as he plays “Live and Let Die”- see it in 360-degree, stereoscopic 3D, hear it with ambisonic audio and immerse yourself in cinematic VR. It’s like nothing you have seen, heard or felt before.”
In order to view the concert in 3D you’ll need a newer smartphone and the Google Cardboard virtual reality viewer. The Google Cardboard 3D VR viewer is a do-it yourself kit. The 3D Paul McCarthy experience will be coming to Oculus Rift soon!
Jaunt plans to make headway into the emerging new world of 3D VR feature film making. Jaunt is working with Los Angeles based filmmaker New Deal Studios. The two will be developing a cinematic project using Jaunts 3D cameras and is developing a horror and a World War II movie.
Source: LaTimes, Jaunt
14 November 2014 by
Disney Screening Big Hero 6
On November 8th 2014 The International 3D and Advanced Imaging Society hosted a screening for the 3D animated feature Big Hero 6 at the Disney studios. Big Hero 6 was directed by Don Hall and Chris Williams. The movie opened in the USA on November 7th 2014 and has been holding steady in the number one box office position domestically.
The animation was amazing, very entertaining, the screening was packed.
Now on to the 3D. The filmmakers seemed very conservative in their use of 3D or characteristics that I think make a great 3D film…some of which are the before the screen particles and or images that seem to pop out of the screen. I know critics in the past have criticized 3D filmmakers for their over use of that effect but I think many of the filmmakers and 3D post conversion companies are missing the mark and the recent 3D films have seemed a bit flat.
James Cameron utilized 3D incredibly well in Avatar. I was a little disappointed in Cameron’s second film Sanctum 3D, which he produced but did not direct. With Sanctum given the environment in which director Alistair Grierson was working it seemed difficult to capture foreground images which gives depth to 3D films while keeping the camera focused on the performers. The movie was an amazing technical exercise given the difficult environment in which the cast and crew had to work in but the 3D was very disappointing.
Back to Big Hero 6 there were again so many missed opportunities to really immerse the audience in the movie and to share that magical movie-going experience that 3D is capable of. Big Hero 6 had so many scenes in which a bit more out of the screen 3D effect would have really immersed the audience in the film. The story and characters held the attention and emotion of the audience now the film makers had yet one more tool that imho was not utilized to it’s full effect.
Let us know what you think.
The Future of Entertainment®
29 October 2014 by
3D pre-game video half time shows are pretty awesome! We reported earlier this year the use of 3D pre-game videos by The Cleveland Cavaliers, Chicago Bulls, Montreal Canadians Hockey team. On Monday the Philadelphia 76ers previewed their 3D pre-game show featuring the technology from Quince Imaging. The audience response has been pretty amazing. Look for more 3D pre-game shows coming to an arena near you. Click on the “read more” link and watch a short video of the 76ers 3D pre-game show, sorry about the lengthy ad. Video courtesy and property of CBS sports.
Source: CBS sports, video property of CBS sports.
BY: Steven D. Ito
29 August 2014 by
CNBC reports that “3D art” might be the “Future of Entertainment® and a big draw for Tourism in Asia.
I have to agree! And not just for Asia. Ever since I saw the amazing reaction and active participation from all ages of 3D street art, it made me relaize that there is something truly magical about 3D imagery. At the Suntec city shopping mall in Singapore visitors at the Alive Museum gather to take pictures of themselves interacting with the 3D art.
In a recent CNBC report one visitor to Singapore’s latest attraction waited in line for up to three hours to take a picture of herself riding Harry Potter’s broomstick complete with a backdrop of a scene picked from the hugely popular Harry Potter film franchise. The visitor was thrilled with when she left the museum with a photo riding Harry Potter’s broomstick.
The 3D museums are expected to be big business throughout Asia. Popularized first in the Korean market, it has since spread to China, Thailand and Hong Kong.
Two museums Trick Eye Museum and Alive Museum which opened in June 2014 in Singapore just in time for summer break and family vacations were overwhelmed with visitors. Photo taking and sharing along with social media, finding that unique photo is on everyones to do list. The 3D art museums are fulfilling all the requirements for a must see travel destination and outing. Engaging, interactive, new, fun open to all ages, educational. We’ll try to post locations for the 3D museums on our website.
3D art is very popular around the world. 3D artist have been hired to paint interactive 3D art for spectators all around the globe. We’ll report more on this growing trend.
18 August 2014 by
Good news X Box One fans Microsoft is finally rolling out their update for 3D Blu-ray support.
Back in the days post Avatar, Microsoft was taking a wait and see with regards to the new 3D format. While score of major electronic manufactures jumped on the band wagon
a few electronics firms decided to wait in the wings and see if the format would actually gain traction. I guess we can say that Microsoft’s decision to add the August 3D software update is their confirmation that the 3D format is here to stay. Great news for 3D fans! I think there will be some amazing new games coming out soon that will support 3D and when the electronics manufactures finally release the auto stereo televisions sets…maybe we’ll have a resurgence and excitement in the 3D market as we did in 2010-2011.
15 August 2014 by
The Turtles are blowing up at the box office! Take a look at the behind the scenes video in the making of Teenage Mutant Ninja Turtles. The Los Angeles Times reports that the Turtles are likely to hold the number one spot even with the upcoming release of the New Expendables and Let’s be Cops. Opening week for the Michael Bay directed Teenage Mutant Turtles was an estimated $65 million haul.
Look for more videos in our trailer section and on our youtube channel.
28 April 2014 by
The Amazing Spiderman 2 hits theaters on May 2nd 2014. We’ve got some behind the scenes clips of Music director Hans Zimmer, Pharrell Williams, Alicia Keyes as they
score music for the upcoming Spiderman 2. Check out the behind the scenes clip featuring the all star cast with scenes featuring Andrew Garfield, Emma Stone and Jamie Foxx as Electro Man.
What a huge production can’t to see it on the big screen. Take a look again at the photo in the article. If the emotion that Jamie Fox is connected to is carried out throughout the movie…look for another powerful performance by J. Foxx. Let’s just hope the director and writers gave him the tools and material to use his entire instrument.
By: S.D. Ito
Source: Sony Pictures
21 April 2014 by
Canadian’s 3D Pregame.
Cleveland Cavaliers 3D pregame show.
Post Avatar, 3D seems to be gaining popularity across numerous platforms and mediums from film, live sports, live concerts, advertising, etc. Take another look at the attention grabbing use of the latest 3D technology.
Last month the Cleveland Caviler’s used a combination of 3D mapping techniques and HD video projection to deliver a
entertaining and stunning 3D pregame show. The company behind the Cavaliers 3D pregame show was Quince Imaging. Quince Imaging utilized 16 HD projectors creating a pixel space of 3600×1878, the Cleveland event was held on March 8th at the Quicken Loans Arena in Cleveland. Not sure if they’re the same company that delivered
Halifax Mooseheads recent 3D show. We’ve included videos of each, both have gone viral.
The Future of Entertainment®
By: Steven D. Ito
Source: CBS Detroit
18 April 2014 by
GIF, pronounced JIF stands for Graphics Interchange Format. GIF’s are image files that are compressed to reduce transfer time.
Thought the animated bear was pretty cool, so I had to share it with you guys. The GIF is composed of a 3D printed bear. The two companies involved DBLG and Blue Zoo created the 3D animation, “Bear on Stairs.”
The two creative media companies combined old school stop motion with the latest tech craze, 3D printing.
It’s being reported that the GIF is made up of 40-50 individual 3D printed bear. Each 3D printed bear is set in position then photographed. The photos are stitched together to form one seamless animation.
The detailed process took four weeks to complete.
A number of 3D animated movies have utilized the same stop motion process in their movies but I don’t think they incorporated the use of 3D printed characters! The recently released Lego Movie, incorporated a mix of stop motion and computer animation. Pirates Band of Misfits, Frankenweenie, Wallace and Gromit, Coraline and ParaNorman are a few of the top noted stop motion features. We have the trailer for Paranorman and a few others located on our Youtube Channel or in our trailer section. Look for Boxtrails, a 3D animated feature coming out later this year. We have a few behind the scenes video on the making of ParaNorman and most of the characters seem to be made individually by artist.
The 3D animated Bear, what a great calling card for the future of stop motion filmmaking and 3D printing.
BY: S.D. Ito
Source: Blue Zoo, DBLG
22 March 2014 by
Peanuts, a family favorite of young and old alike first ran as an American syndicated comic strip beginning October 2 1950 until February 13, 2000. Recently announced the cast of Peanuts will be coming to the big screen sometime in 2015. The iconic 3D animation will hit the big screens in the USA around November 2015. Snoopy, Charlie Brown and the rest of the endearing gang created by the late talented Charles Schulz will be directed by Steve Martino. Writing credits go to Bryan Schulz, Charles Schulz, Craig Schulz and Cornelius Uliano. Check out the trailer and a couple images courtesy of 20th Century Fox Studios, Blue Sky Studios, Peanuts Worldwide.
14 February 2014 by
The upcoming action adventure is going 3D.
The Need for Speed (NFS) movie is based on the most successful racing video game ever produced. The Need for Speed movie is directed by Scott Waugh and and stars Arron Paul.
Dreamwork’s and director Scott Waugh are opting for a post 3D conversion via StereoD. With the uptick in box-office revenue from 3D ticket sales and the demand from our fellow 3D fans in China, The topic was tossed around since September 2013 per “SlashFilms interview with director Scott Waugh. Let’s hope Stereo D is able to do a good job worthy of the premium ticket price.
In theaters in the USA on March 14, 2014 2D and 3D.
15 December 2013 by
Part two of Peter Jacksons The Hobbit should bring in an estimate $73million for the opening weekend per Deadline.com
We caught an early sneak peak in Hollywood California at the TLC Chinese theater. The attending crowd reaction was quite positive to the epic 3D action adventure fantasy film.
We were on hand to really check out the 3D which looked pretty good. There were a couple of scenes that need just a little more pop, like the “snowfall” scene. The practical sets were amazing.
There were some moments in the film that I felt would have helped the immersive quality and 3D effect, like the camera placement in relationship to set pieces in the foreground of the scene. Specifically trees and branches, spiny branches close to the lens of a 3D camera with the primary object in the mid or background makes for an amazing 3D picture. I understand there are so many working pieces to the complex puzzle and that set pieces most which are in place prior to the lighting and camera logistics/placement were possibly not an option. For the most part 3D films seems to be getting with better with each new release. We give the films 3D a solid B.
By: Steven D. Ito
14 December 2013 by
There’s going to be fierce competition at the theaters in 2014 in the 3D marketplace. A continuation of one of the world’s most popular and beloved fairy tales,
Legend’s of Oz: Dorothy’s Return is a 3D animated musical adventure. The film follows Dorothy (Lea Michele) walking to post-tornado Kansas
only to be whisked back to OZ.
The 3D animated musical stars Lea Michele, Martin Short, Dan Aykroyd, Kelsey Grammar, Bernadette Peters.
The 3D animated film is based on the books by Roger Stanton Baum with music by Academy Award nominated singer-song writer Bryan Adams.
Check out some the amazing animated pictures courtesy of Clarius Entertainment.
Source: Clarius Entertainment
13 December 2013 by
2014 is shaping up to be a stellar year for 3D movie fans. Check out these cool images from the upcoming new X-Men: Days of Future Past courtesy of 20th Century Fox and Marvel Studios.
The upcoming Marvel super hero3D action adventure pic is directed by Bryan Singer featuring an all star cast with Jennifer Lawrence (Raven / Mystique), Michael Fassbender (Erik Lehnsherr / Magneto), Hugh Jackman ( Logan / Wolverine), Anna Paquin (Marie / Rogue), Ellen Paige (Kitty Pryde / Shadowcat) Ian McKellen ( Magneto) and Patrick Stewart (Xavier). The 20th Century Fox and Marvel production opens
May 24 2014 in the USA. Check back for more newly released images, trailers and clips!
Jennifer Lawrence as Raven/Mystique.
Hugh Jackman as Logan/Wolverine.
Michael Fassbender as Magneto.
Ellen Paige as Kitty Pryde, Shadowcat.
By: Steven D. Ito
Source: 20th Century Fox, Marvel
07 December 2013 by
In preparation for the upcoming December 13th release of The Hobbit: The Desolation of Smaug, Warner Bros has released two free games available here via our website.
The two free games are courtesy of Warner Bros Interactive, via our friend Marlena Green. The Hobbit: The Desolation of Smaug-“Barrel Escape”
and “Spiders of Mirkwood.
To access each of the free games click on the active links above.
Both games have amazing graphics fun interactive play based on the upcoming Warner Brothers movie
The Hobbit: The Desolation of Smaug. In the free game “Barrel Escape” users battle raging rapids and fight off gangs of vicious Orcs while trying to avoid capture by
the Elves of Mirkwood.
See if you’re up for the challenge and have the skills and marksmanship to navigate the perils of the river and make it to safety.
In the second free game courtesy of Warner Brothers Interactive “Spiders of Mirkwood” players fight off the Giant Spiders and rescue your Dwarf companions
before it’s too late!
Be sure and check out the official trailer for the Hobbit as well. More on our trailer section as well or visit our Youtube channel.
Source: Warner Bros. Interactive Marketing
01 December 2013 by
Disney’s 3D animated film Frozen, opened this Thanksgiving weekend. Unable to knock out the reigning champ “The Hunger Games-Catching Fire.” Frozen was very well received and should pull down some pretty good number for Disney. The Los Angeles Times reported that as of Saturday November 30th Disney’s Frozen pulled in roughly $28.6 million for a very respectable second place finish behind The Hunger Games Catching Fire.
Check out the in-depth interview with director Jennifer Lee and Producer Peter Del Vecho on the making of Frozen.
Video clip courtesy of Disney studios.
Source: Disney, Los Angeles Times.
28 November 2013 by
Disney’s animated 3D holiday family film opens in the USA on Thanksgiving Day. Take a look at the trailers and film clips in our trailer section or on our youtube channel Nowplaying3D/Youtube.
The film looks great in 2D let’s hope the filmmakers give the film enough of a 3D pop to make it worthwhile to pay the extra bucks and to don the glasses for a couple of hours.
Disney is including a vintage Mickey Mouse short “Get a Horse” which we’re sure will be shown in the third dimension. Disney seems committed to 3D, which is great…but let’s hope they stop making their 3D film so flat.
I’ll report back after the holiday. If you’ve seen it drop us a note and let us know what you think.
Frozen is directed by Chris Buck and Jennifer Lee writer credited with (Wreck it Ralph) one of my favorites. Frozen inspired by “The Snow Queen” by Hans Christian Andersen.
By: Steven D. Ito
18 November 2013 by
Bieber’s new 3D film Believe hits theaters on Christmas day. Check out the official trailer for Justin Bieber’s Believe here at Now Playing3D.com.
On tour, behind the scenes, up close and personal with Justin Bieber. Fan reactions to one of the world’s number one pop stars.
11 November 2013 by
Director Bernado Bertolucci’s 1987 Nine-time Oscar winning film The Last Emperor will receive a 3D conversion, a sound re-mastering and a 4K digital makeover.
The Daily Variety reports that director Bertolucci and cinematographer Vittorio Storaro supervised the 3D conversion. The 3D version of The Last Emperor premiered today at the TCL Chinese theater in Hollywood California during the AFI festival.
By: Steven D. Ito
Source: Daily Variety