Archive | Movies

Spiderman to Be Released in IMAX and IMAX 3D

Posted on 28 January 2016 by admin

Sony’s reboot of Spiderman will be released in IMAX and IMAX 3D. The currently untitled Spider-Man movie is part of a deal between Marvel Studios and Sony Pictures Entertainment.
Sony recently announced that the release date has been moved to July 7, 2017. 3D filmmakers should take a look at what the VR guys are doing with their projects. 3D is a viable tool but still has been in my opinion widely under utilized and also used to cautiously. Audiences want an visual immersive experience. I think as we see virtual reality games and content hit the main stream market place, film makers will again learn from the video game market on how best to utilize the 3D format.
Source: Variety
By: Steven D. Ito

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Ghost in the Shell 3D VR Teaser Trailer

Posted on 25 November 2015 by admin

A few trailers were recently released on the website “ The teaser trailers are for the Production I.G’s Kokaku Kidotai Shin Gekijo-ban.
translates (Ghost in the Shell Virtuality Reality Diver). The detail is amazing looks like a very cool immersive entertainment experience. It looks like 3D VR is fast becoming the future of entertainment®.

Take a look at the trailer we’ve included the 2-dimension youtube version. Click on the link below to view the complete article from “


By: Steven D. Ito®
The Future of Entertainment®

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Hulu and Netflix to Launch Virtual-Reality Apps

Posted on 30 September 2015 by admin

Facebook’s innovative new product “The Oculus”, will usher in an immersive new viewing experience. The Future of Entertainment®. I remember talking about the “Oculus Rift” to a few kids, they said, “no one will wear goggles while playing games.” I said wait and see! While monitoring the 3D Entertainment market, I’ve notice 3D Printing and 3D VR gaining a lot of momentum. The Virtual Reality content makers seem to be making the type of content that 3D filmmakers are capable of but are not doing. They are cheating audiences out of a truly immersive experience. Studios are also leaving millions of dollars on the table from consumers who are looking for that magical 3D movie experience that we last saw in James Cameron’s 2010 “Avatar”.
RealD, theater owners, studios, do you guys want to increase revenue at 3D movies? Then stop making the movies so dam flat!
I was fortunate enough recently, to demo a Samsung VR headset and it was a cool immersive experience. Good VR, is what I think good 3D film should look like. Film makers/stereographers, you need to put the viewer in the action of the movie! Not outside like they are looking through a fishbowl.
Game developers set the bar for filmmakers once before and now all tent pole movies are like a giant video game. I guess they will do it again, as I’m sure VR and 3D film-makers will cross paths and hopefully we’ll have 3D and VR content that is worth paying a premium for. I know it’ll happen…it’s just taking such a long time for the studios to get it right. 3D and VR is “The Future of Entertainment®”.
Ok, back to the breaking news! Variety announced Netflix and Hulu have plans to launch new virtuality-reality apps. The apps will allow viewers to watch VR and 3D content on the Oculus headset or on the Samsung VR headset. I’m sure it’ll be compatible with Microsoft’s as well as Sony’s Morpheus VR headset.
You’ll also be able to watch shows like House of Cards and Orange is the New Black per CNN on the new Samsung Gear VR.

Source: Variety, CNN

By: Steven D. Itp

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“Pan” Up Close with Director Joe Wright

Posted on 20 September 2015 by admin

Pan is the upcoming whimsical 3D action adventure from the studio that brought you the Harry Potter franchise. Stay tuned to both our website and YouTube Channel as we release exclusive clips from the movie as well as up close personal interviews with the cast and film makers in what could be the one of the best 3D films since Avatar. Well…we haven’t seen the film yet in 3D…but the story sure lends itself to a magical immersive 3D landscape. Let’s hope the film makers and stereographers get it right this time. In the mean time enjoy the interview with the director of “Pan” Joe Wright.

Courtesy: Warner Brothers Studios.

BY: Steven D. Ito

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Batman vs Superman: Dawn of Justice Official Trailer

Posted on 16 September 2015 by admin

Check out the trailer for Batman vs Superman: Dawn of Justice. The action adventure directed by Zack Snyder and stars Ben Affleck, Henry Cavill, Jeremy Irons as Alfred and Amy Adams. Amazing cast with Oscar winning writer Chris Terrio of Argo fame, should be a cool action flick.
More clips to follow if Warner Bros releases them.

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Apple’s New iPhone 6s with 3D Touch Announced!

Posted on 09 September 2015 by admin

At Apple’s annual fall event today, Apple announced that it will be adding a new tech feature called 3D Touch to the new iPhone 6s. The 3D Touch technology first appeared in a simpler form in the Apple Watch. The feature on the watch was called Force Touch. The new 3D Touch let’s the user explore open applications such as mail, maps, etc a bit deeper by just a harder touch of the screen. Check out the video courtesy of the for an in-depth look at the new upcoming iPhone 6s.


By: Steven D. Ito

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Everest 3D

Posted on 03 September 2015 by admin

Everest is set to premiere September 2nd in Imax 3D as the opener of the Venice film festival. The film, being released in IMAX 3D, is the true story based on the tragic 1996 Mount Everest climbing expedition.
Reviewers are praising the work of director Baltasar Kormakur for bringing this timely disastrous story to the big screen. (Check out the trailer) more videos will be added to our “YouTube Channel”
Everest 3D stars, Josh Brolin, Jake Gyllenhaal, Sam Worthington, Jason Clarke and John Hawkes. The Everest film is a perfect story for the 3D format, I haven’t seen the movie yet but I have watched a few clips from the movie. The scenes I saw were a perfect fit for the 3D format, snow wind ice particles blowing, now if the filmmakers would just bring those elements out into the audience, true 3D fans might just have a truly enjoyable 3D experience!
Everest was shot in Nepal and the Italian Alps. Look for a wide release in the US on September 18th.


By: Steven D. Ito

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Terracotta Warriors 3D Musical

Posted on 12 August 2015 by admin

A massive and immersive 3D LED video wall made up of more than two million LED lights sets the backdrop for the Newman Center’s latest musical production. The 3D video wall was developed by a Chinese professor and the technology was brought to the United States by
Dr Dennis Law the show’s writer and producer.The Terracotta Warriors 3D show takes place at the University of Denver’s Newman Center and runs through Sept. 6. Terracotta Warriors 3D tells the classic story
of the Chinese Emperor Qin Shi Huang, who ruled between 220 and 210 B.C. and whose tomb contains a life-size army of Terracotta Warriors seen through the eyes of his eunuch.
Audience members will be required to wear 3D glasses to get the full effect. I wonder if they are RealD supplied 3D glasses? Hmm…I’ll try to find out the type they used for the show. The cast members include both American dancers as well as a troope of 50 Chinese performers from overseas.

Source: Denver Post
By: Steven D. Ito

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Nurse 3D actor sues for $55 million

Posted on 21 July 2015 by admin

TMZ reports…Paz de la Huerta sues filmmakers and director of Nurse 3D for ruining her career. The actress had the lead role in the sex horror film, Nurse 3D. Paz De La Huerta plays a nurse hell-bent on murdering cheating, scumbag men.
The 2011 film was a box-office disaster and critics panned the movie. After a $5k opening weekend, the 3D horror film ended up going straight to video.
The actress claims in her suit reported by TMZ that the film was so bad it ruined her career.
There is a bit more to the suit, the actress claims she was also injured on the set and that the director intentional dubbed her voice in a number of scenes. The actress is also requesting in the lawsuit that the director re-dub the scenes she was in with her own voice. Take a look at the trailer, didn’t see it but it could be a fun campy movie. Maybe this lawsuit will give the film some much needed publicity for a second life!

Source: TMZ


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Universal Pictures Jurassic World Scores in 3D!

Posted on 16 June 2015 by admin

Universal Pictures recent release of Jurassic World dominated the world-wide box-office this weekend. The film generated 65% of it’s box office receipts from the sale of 3D tickets.
CNN money reports that $205 million of the estimated $315.7 million dollar record breaking International release came from sales of 3D tickets.
3D Entertainment is becoming “The Future of Entertainment®”. Just think of the increased box office with even stronger word of mouth of a visually stunning 3D constructed film.
Still many of the current tentpole films the studios have been releasing in 3D have been visually flat. The conversion companies are still missing key moments to really immerse the audience in the film. I’m not sure if it’s the conversion companies or the directors choice to use the 3D effect in such a conservative manner. I’ve talked to moviegoers and guest of NowPlaying3D and all agree…they love the 3D film format but wish there was a bit more!

Source: CNN Money

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The New Harry Potter Ride at Universal Studios Hollywood to Be in 3D

Posted on 06 June 2015 by admin

Universal Studios will again cash in on one of it’s iconic film franchises. The ever popular Harry Potter will be made into an 3D attraction coming next spring.
Universal Studios Hollywood will create a 3D flight simulator ride based on the enormously popular books and films about the World of Harry Potter.
The new ride will open in the spring of 2016. The attraction will feature imagery with enhanced 3D technology. The competition is heating up as Southern California theme parks
try to woo new customers with new rides and attractions. 3D seems to be The Future of Entertainment® as this year Knots Berry Farm has added their own new 3D attraction.

Knott’s Berry Farms new attraction is describes as a roller coaster that takes guest on a hair raising ride under the sea featuring 3D imagery! Sound pretty cool!

Source: Universal
Knotts Berry Farm

By: Steven D. Ito

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Fast and Furious Theme Park Ride Coming to Universal Studios

Posted on 14 May 2015 by admin

Theme parks have a long standing relationship with film and television properties. This is especially true
in the case of Global theme parks like Disney and Universal Studios. Universal Studios has been on a roll lately,
by exploiting the popularity of some of it’s biggest movie franchises by creating a theme park ride based on cast and elements of that franchise.
Universal recently announced that it will be developing the mega-hit movie franchise, Fast and Furious into an high speed 3D theme park ride filled with all the bells and whistles.
The action packed ride will utilize the latest in 3D HD imagery projected onto the world’s most expansive 360-degree screens per Universal’s press release.
Can’t wait to demo this one! Opens June 25th 2015.

Source: Universal Studios

By: Steven D. Ito

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Kraftwerk in a 3D concert fall 2015

Posted on 04 May 2015 by admin

Electronic music pioneers, Kraftwerk have announced a 12-city North American tour that will kick-off on Sept. 16th.
The 3D tour requires fans to wear paper 3D glasses. Kraftwerk was founded as an experimental rock band in Dusseldorf Germany in 1970. Kraftwerk is best known for their hit The Model, The Robot and Autobahn just to name a few.
Tickets go on sale at 10am Friday, May 8th. Prices start at $59.50 to $79.50.

Source: Kraftwerks, Consequence of Sound


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LA Clippers 3D Pre-Game Show

Posted on 26 March 2015 by admin

Los Angeles Clippers 3D Court Projection 3/20/15 from The Famous Group on Vimeo.

Looks like everyone’s going 3D! The Famous Group was recently enlisted by the Los Angeles Clippers to create a 3D Pre-Game show. The outcome…stunning!
The Famous Group has also created 3D magic for the Brooklyn Nets, The New York Nets, Dallas Cowboys and the Washington Wizards. More to follow I’m sure. Crowd response has been amazing reports Adweek online.

Check out the video courtesy and property of The Famous Group. For more in-depth info on how the 3D pre-game show was created click on The Famous Group.

Source: The Famous Group; Adweek.

BY: Steven D. Ito

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Insurgent Opens in 3D March 20th 2015

Posted on 19 March 2015 by admin

Just in time for the school break, Insurgent will open nationwide in 3D, thanks to a new partnership with RealD and the growing demand for 3D content overseas.

Take a look at the 3D motion posters that have been poping up online. The one’s we’re featuring are courtesy of ScreenRant via MTV (Caleb), IGN (Tori), MovieFone (Uriah).

Screenrant reports that the film looks to be post converted due to the late announcement. Converted to 3D in post production should be ok if the post conversion company is not too conservative in it’s use of 3D!

Very few films even though they are marketed as 3D films have that truly immersive quality 3D quality that the world fell in love with in James Cameron’s Avatar.

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The Lego Movie Sequel

Posted on 04 March 2015 by admin

Multiple online sources report that The Lego Movie is getting a sequel. Deadline reports that the official title to the film is “The Lego Movie Sequel.”
The previous title was referred to as “The Lego Movie 2.” Deadline also reports that the director for the Lego Sequel is Rob Schrab. Rob comes from the world of live-action TV. Credits include
Comedy Central’s The Sarah Silverman Program, NBC’s Community and Fox’s The Mindy Project to name a few.

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Peter Pau’s “Snow Girl” Gets a 3D Release in North America

Posted on 03 March 2015 by admin

Snow Girl and the Dark Crystal is one of the biggest films this year in China, will get a 3D release in North America beginning on Feb. 27th. The film is a action fantasy that explores the legend go Zhong Kui, a mythical Chinese warrior who is forced to conquer the realms of Heaven and Hell to save his people and the woman he loves. 3D films are considered a premium form of entertainment in China and are extremely popular.
A 3D international release of a film is rare in North America, according to a quote taken from Doris Pfardrescher in a Variety article. Doris Pfardrescher is president and CEO of Well Go USA, “sometimes there’s a movie so visually stunning that 3D will take that film experience to a higher level.” The 3D film is co-directed by Oscar-winning cinematographer Peter Pau of “Crouching Tiger Hidden Dragon” fame.

Source: Variety

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Hunger Games Plays China in 3D

Posted on 03 February 2015 by admin

The Hunger Games Mockingjay Part 1 will be the first installment of the popular franchise to play in 3D when it opens in China. The film will open in China on February 8th of this
year. China will have both a 2D and 3D release unlike statesides 2D release only. 3D is seen as a premium format in China and the 3D format has proven to be incredibly successful at the box off overseas.
I have to say that 3D would be just as successful in the states if the filmmakers would not make their 3D movies so flat. James Cameron if you’re reading this, I know you’re pushing the next installments of the Avatar franchise back a bit…but I think filmmakers need another glimpse of how 3D should actually look. Guys look, if the audience members agree to wear the 3D glasses for 2 hours in the theaters give us something we can reach out and touch!

Source: Forbes online, Variety

BY: Steven D. Ito

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Pixar’s 3D animated movie “Up” for 3DS in Japan

Posted on 30 December 2014 by admin

Pixar’s 3D animated movie “Up” is available for sale in Japan for the Nintendo 3DS. We reported on the possibility of Nintendo offering 3D movies for the 3DS a few years ago. I’m sure it was in their sights all along but content was just scarce. I think the 3D format is “The Future of Entertainment®” all the pieces are starting to fall in place.
A logical move given the number of available 3D Family Films. Disney and Nintendo released the 3D animated film on Christmas eve in Japan only.
No word yet if the 3D movie will be offered world-wide or even here in the Unites States. The movie cost about 3240 yen or about $27 US dollars, it’s a pretty steep price for a digital download.
But thing, it is in 3D and can be watched on your personal 3DS device which is pretty cool. Would be pretty cool to have your own personal 3D copy of Disney’s Pixar’s “Big Hero 6″.
Stay tuned more as we get it!

By: Steven D. Ito
Source: Gameranx;Nintendo Japan

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Toshiba Develops Glasses-Free 3D Television

Posted on 29 December 2014 by admin

Toshiba Develops Glasses-Free 3D Television:

Toshiba just announced it has developed a new technology for 3D displays that do not require the viewer to wear 3D glasses. The technology realizes a highly portable, compact display that the user can easily switch between 2D mode Ultra-High Def 4K and High Definition 3D. Toshiba will unveil their new Glasses-Free Technology at the 2015 Consumer Electronics Sow in Las Vegas, which runs from January 6th-9th.

Toshiba unveiled an earlier version of Glasses-Free 3D a few years ago but the early attempt though noted, as a breakthrough just didn’t produce an enjoyable viewing experience. Toshiba’s earlier Glasses Free 3D TV had a sweet spot and very limited viewing angles. There was a lot of cross talk in Toshiba’s earlier attempt.

According to the recent Toshiba press release the new Glasses-Free 3D Television will be a game changer. Moving forward Toshiba said that the new technology could be applied to screens of any size even mobile.

A few other companies will be announcing their versions of Glasses-Free 3D Televisions, which is said to be the Holy-Grail of Televisions if the electronics manufacture can get it right.

Not sure if Toshiba is in partnership with Dolby and Phillips. The later two formed a strategic partnership and have combined technologies to create a pretty impressive Glasses-Free 3D Television which I had the pleasure of experiencing first hand. Dolby’s 3D HD television was pretty impressive.

By: Steven D. Ito
Source: Business Wire Toshiba 3D

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